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Kāpēc: We’ve been told that looking someone in the eye conveys honesty, but if you’re trying to persuade a friend to try, say, skydiving, avert your gaze. In a recent study, researchers used eye-tracking technology to discover that subjects were less influenced by speakers who maintained the most eye contact, which seemed to work only when the audience already agreed with the speaker. Eye contact can signal very different kinds of messages, ranging from attraction and interest to aggression and a desire to intimidate someone
